Unluckily for the daughter of Bob Geldof and the late Paula Yates, the whole incident of her pram tipping up and her four-month-old baby tumbling onto the pavement was caught on camera, whether by a passer-by or a paparazzi I am not sure.
Moments before the event Peaches is snapped chatting on her phone, a conversation she curiously continues with whilst rushing to scoop her baby off the ground and righting the pram again.
According to the papers, Peaches hit Twitter immediately after, presumably on the very same all important phone, to appeal to London mayor Boris Johnson to do something about the potholes in the city. She also reassures that her baby boy Astala was not injured but says that it is impossible to see potholes on the ground when pushing a pram.
The papers are picking up on the fact that Peaches didn't put her phone down throughout the whole incident, claiming she was all to happy to let the baby fall to the tarmac but not her telephone.
Now that is obviously a little cruel. Are we really supposed to believe that she would favour a gadget over her own baby when it came down to it?
At the same time though I was taken aback by what I saw in the photos. If nothing else I'm a little concerned the pram could tip up so easily. It must be very lightweight unlike the tank I push around. I'm quite glad for my 'tank' at the moment though if that's what happens when you purchase a super lightweight up-market pram.
You can quite clearly see the look of horror on Peaches' face when the pram tips and her baby falls out, well almost out. His legs hit the pavement but the rest of him is saved by the hood of the pram.
I think what this story does illustrate is that you can't afford to be too distracted when out and about with your baby. I would seem a little over the top if I said mothers, and fathers, shouldn't talk on the phone when pushing a pram, but at the same time, we can now see for ourselves what can happen.
There doesn't appear to be a pothole on the pavement from what you can see in the photos. I suppose it is possible the pavement could have been a little uneven. It is also possible that Peaches somehow knocked the pram as she was pushing and this toppled it. Who knows, but the fact is if Peaches hadn't been on the phone she would have been more aware of the path ahead and any possible hazards because, despite what she says, you can see any potential trouble ahead if you are looking further beyond the pram to where you are going. I also have to say the baby was not strapped into the pram as Peaches claims.
She's a new mum and if her baby is only four-months-old she is still on a massive learning curve. I'm sure all of us mothers can recall incidents where we have made stupid mistakes. We're just lucky they're not caught on camera – but maybe wait until you get home to make a phone call next time Peaches.